FORD
360° media presence
GREAT CAR BRANDS NEED
GREAT EXPOSURE
WHAT?
Having a brand as Ford requires “special handling” to convey the messages to our carefully selected target audiences. Picking the right marketing tools for our micro location and understanding the needs of Ford helped us create successful campaigns which showed the right dosage of Ford heritage.
HOW?
Through adaptations of central campaigns as well as creating locally produced materials. That includes day to day maintenance of website and landing pages, creating attractive digital presence through digital campaigns and social media, with a spice of creative usage of materials such as OOH and excellent media exposure via TV short formats for frequency. Adding local influencers to this unique equation creates results worthy of powerful legacy.
RESULT
Complete stock sell out in commercial vehicles range for the year 2021.