CHIO
Which Chio flavour are you?
WE HELPED CHIO SLOVENIA
REJUVENATE ITS AUDIENCE
DESCRIPTION
Chio chips is premium positioned brand, known for qualitative products, various flavours and innovative products. We helped with the launch of new packaging for 4 flavours of chips.
HOW?
We developed and integrated a campaign aimed at Gen Z that consisted of a microsite, playable game and Instagram augmented reality filter
Results
Over 65 000 web site visits. 2000 users opened and played the game with an average retainment rate of 3 minutes, and more than 300 people used the AR filter on instagram