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WE HELPED CHIO SLOVENIA
REJUVENATE ITS AUDIENCE

DESCRIPTION

Chio chips is premium positioned brand, known for qualitative products, various flavours and innovative products. We helped with the launch of new packaging for 4 flavours of chips.

HOW?

We developed and integrated a campaign aimed at Gen Z that consisted of a microsite, playable game and Instagram augmented reality filter

Results

Over 65 000 web site visits. 2000 users opened and played the game with an average retainment rate of 3 minutes, and more than 300 people used the AR filter on instagram

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