WE HELPED CHIO SLOVENIA
REJUVENATE ITS AUDIENCE
Chio chips is premium positioned brand, known for qualitative products, various flavours and innovative products. We helped with the launch of new packaging for 4 flavours of chips.
We developed and integrated a campaign aimed at Gen Z that consisted of a microsite, playable game and Instagram augmented reality filter
Over 65 000 web site visits. 2000 users opened and played the game with an average retainment rate of 3 minutes, and more than 300 people used the AR filter on instagram